Inbound marketing is a customer-centric strategy that attracts and retains audiences by offering valuable content and personalized experiences. It focuses on building meaningful connections by addressing the problems customers already face and guiding them toward solutions. Every prospect and customer is on a journey to achieve specific goals, and while they may not know where their path with you will lead, your role as a marketer is to act as their trusted guide. By being available with timely answers, education, and support, you establish credibility and foster trust—turning prospects into long-term relationships.