Marketing Management | Caring for the Customer | 1.0 | 1 |
Achieving Success in Marketing | 1.0 | 2 |
Assessing Marketing Opportunities | 0.5 | 3 |
Developing a Competition Strategy | 0.5 | |
Positioning Yourself in the Market | 0.5 | 4 |
Establishing Your Marketing Mix Strategy | 0.5 | |
Preparing Your Product Strategy | 1.0 | |
Working Out Your Pricing Strategy | 1.0 | 5 |
Creating Your Distribution Strategy | 1.5 | |
Developing an Integrated Marketing Communication Strategy | 1.0 | |
Improving Your Selling Skills | 2.0 | 6 |
Gaining Consumer Insights | 2.0 | 7 |
Marketing Services | 3.0 | |
Human Resource Management | Organizing for Successful Training & Development | 1.0 (0.5*2) | 8 |
Recruiting for Key Management Positions | 1.5 | 9 |
Planning for Human Resources | 1.5 | |
Retaining Top Employees | 1.5 | |
Establishing Compensation & Benefits | 1.5 | |
Appraising Performance | 2.0 | |
Managing HR Communication | 2.0 | |
Financial Management & Accounting | Controlling Costs | 1.0 | 10 |
Working with Budgets | 1.5 | 11 |
Using & Analyzing Financial Statements | 1.0 | |
Developing a Business Plan for a New Venture | 2.0 | 12 |
Controlling Business Assets | 1.0 | 13 |
Evaluating Investment Decisions | 1.0 | |
Strengthening Your Financial Skills (Farmers) | 2.0 | |
Strengthening Your Financial Skills (Entrepreneurs) | 2.0 | |
General & Operations Management | Understanding Quality | 1.5 | 14 |
Achieving Quality | 2.0 | 15 |
Auditing Quality | 2.0 | 16 |
Controlling Physical Resources | 1.0 | 17 |
Planning and Controlling Work | 2.0 | 18 |
Personal Productivity Skills | Motivating People | 2.0 | 19 |
Managing Changes | 2.0 | 20 |
Managing with Authority | 2.0 | |
Delegating Effectively | 1.0 | |
Managing Time | 2.0 | 21 |
Becoming a More Effective Manager | 1.0 | |
Solving Problems | 1.0 | 22 |
Communicating Effectively | 2.0 | 23 |
Using Information for Decision Making | 2.0 / 1.5 | 24 |
Leading your Team | 2.0 / 1.0 | 25 |
Tourism (Accommodation Services) | Step 1: Homework (6.5 days) | – | |
Caring for the Guests 1 (basic) | 1.0 | |
Caring for the Guests 2 (advanced) | 1.0 | |
Motivating and Retaining Hotel Staff | 1.5 | |
Saving Costs in the Accommodation Business | 1.5 | |
Running a Sustainable Accommodation Business | 1.5 | |
Step 2: Access to Markets (4 days) | – | |
Marketing Accommodation Services | 2.0 | |
Selling Accommodation Services | 2.0 | |